5 A/B Tests to Find the Right Price for your Product

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Nowadays, coming up with the right price for your product or service is a lot more complicated than adding 20% to the cost of build and leaving it as that. Everything from the formation of numbers to the symbols you place has a direct impact on conversions. Whether you sell a product or service, take […]


3 A/B Tests You Must Run on your Money Pages

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Whenever you create a ‘money point’ on your site, you should spend time testing various elements to maximise your ROI. In today’s article, I will discuss what money points are and 3 elements you should test on everyone. What is a Money Point? A money point is any web page that directly links to your […]


Why Every Online Business must Actively Test their Website

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There are two types of people, those who love to test, and those who despise nothing more than spending hours configuring landing pages and headlines. If you fall into the latter (most people do), in the next 5 minutes I will explain why testing is important and detrimental to the success of your online business. […]


4 Quick and Simple Tips to Writing Email Subject Lines

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If you’re into list building, a huge part of your success will rely on the copy of your email subject line. With more emails being sent out today than ever before, if your subject line isn’t compelling, prospects won’t open your emails. Here’s 4 quick and easy to implement tips to increase opens and click-throughs. Don’t […]


Understanding Colour Psychology to Uplift Conversions (with Examples)

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Without a shadow of doubt (pun not intended), colours are going to be a huge part of your testing process. Whether you’re publishing an eBook and testing the best cover or measuring opt-in forms and landing pages, knowing the fundamentals behind colour psychology and how you should apply them will dramatically uplift your conversions from […]


4 WordPress Plugins to Help Increase Conversions that Won’t Break the Bank

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For most of you reading this, there’s an extremely high probability that your sites are built on WordPress. One of the best things about running WordPress powered websites is the ability to use third-party plugins to help test and optimise your website. With so many great (and terrible) plugins to download and use, in this […]


Copywriting For Beginners – Writing Copy that Converts

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Copywriting is gaining a lot of attention in the marketing world and for good reason, great copy converts. However, not everybody is a copywriting genius, most struggle to write a blog post never mind a sales page promoting their core products. Hiring an awesome copywriter is not cheap and for marketers on a budget, they […]


How to Successfully Run A/B Tests on your Landing Pages

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Every company wants to achieve the highest conversion rates possible, but how can this be achieved if you are unsure of what your website users are receptive too? Through A/B testing, it affords you an invaluable insight into the techniques of users on what they are engaging with when they visit your website. It’s a […]