Posts Categorized: Conversion Rate Optimization

Understanding Colour Psychology to Uplift Conversions (with Examples)

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Without a shadow of doubt (pun not intended), colours are going to be a huge part of your testing process. Whether you’re publishing an eBook and testing the best cover or measuring opt-in forms and landing pages, knowing the fundamentals behind colour psychology and how you should apply them will dramatically uplift your conversions from […]

Why is Conversion Rate Optimisation Important?

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When a customer lands on a website and searches for a specific product, they usually select it, add it to the basket and purchase it. As a result, this would lead to the online retailer making profit on the order and this is known as a successful conversion. However, with online shopping this isn’t always […]

Who Needs Conversion Rate Optimisation?

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In order to answer that question, we are going to need to establish what counts as conversions, what conversion rate optimisation is and why it is important for business growth. Did you know you can improve conversion rates by up to 80% by simply adding videos to product or service pages? Did you also know […]

How to Use your Competitors to Boost your Conversions

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It doesn’t matter what niche you’re in there will be inevitable competition. Even if you are in a fairly obscure niche, it won’t matter, as long as your niche has some sort of commercial value there’s a huge chance you’ll have a few competitors after the same customers. This is actually good news! That’s right. […]