Posts Categorized: Split Testing

3 A/B Tests You Must Run on your Money Pages

Posted by & filed under Split Testing.

Whenever you create a ‘money point’ on your site, you should spend time testing various elements to maximise your ROI. In today’s article, I will discuss what money points are and 3 elements you should test on everyone. What is a Money Point? A money point is any web page that directly links to your […]

How to Successfully Run A/B Tests on your Landing Pages

Posted by & filed under Split Testing.

Every company wants to achieve the highest conversion rates possible, but how can this be achieved if you are unsure of what your website users are receptive too? Through A/B testing, it affords you an invaluable insight into the techniques of users on what they are engaging with when they visit your website. It’s a […]

What is A/B Testing

Posted by & filed under Split Testing.

A/B testing is one of the best and simplest ways to improve website conversion rates. It can be used in line with other conversion rate optimisation techniques to get you an ROI you can really boast about. As well as helping to increase conversion rates, A/B testing will give you more of an insight into […]

Slow and Steady with Split Testing

Posted by & filed under Split Testing.

How to Split Test

Far too many people get split testing completely wrong – changing 10 elements on their page, all at once, and when they see a small drop or a little increase in their conversions they’ve not got a clue about what element actually made that impact. That’s why it’s vital to take a far longer term […]